Market Study of Digital Wallets
A Sectoral Research

All the graphs and charts will be plotted for PayPal as well as Credit (PAYTM and AMAZON PAY) so that a proper comparative analysis could be done leading to better results and interpretations. Based on the data set, the data on following variables will be taken for each category ie for PayPal as well as Credit, and studied.

Through the category interactions, the frequency of usage of each player can be realised. The statistical relations can provide information on which category achieves maximum consumer attraction and focus based on the number of clicks and the amount that consumers spend.

Through the customer transactions, the customer loyalty and the major players can be realised from the data. The market player with the highest customers can be found out statistically. Thirdly, we analyse the relations between the frequency and the amount of money spent. This would give a better picture of whether major transactions take place with the same spending power or the frequency is accounted due to small scale merchant payments.